AGRITECHNICA 2022 - Geringhoff is not attending
After long and intensive consideration and a thorough analysis of the pandemic situation we have decided not to attend AGRITECHNICA 2022.
The outstanding atmosphere of AGRITECHNICA is normally marked by close dialogue with customers, personal interaction between sales partners and direct networking within the industry. Based on the persistently tense pandemic situation and the current COVID-19 scenario, we unfortunately do not see enough basis to achieve these kinds of personal exchanges. Both the national and international vaccination levels as well as the currently rising infection rates make it impossible for us to guarantee our highest priority, the health protection of our employees, distribution partners and customers.
The COVID 19 pandemic has changed the world and demands major adjustments in the agricultural sector as well. As digitalization increases, we are strongly focusing on digital marketing activities. As an alternative to AGRITECHNICA, we will hold targeted national and regional events to keep in touch with our customers and sales partners even away from trade fairs and inform them about innovations.
We are already looking forward to the next time when we can meet our customers and sales partners again in person at AGRITECHNICA in Hanover under more optimal conditions.