In order to further strengthen our team we are looking for a
Social Media & Video Coordinator
Looking for a career, not just another job? Come work for a great company that truly cares about its team. Geringhoff has been family owned and operated for 141 years and was built on a foundation of treating each member of our organization like family, not just employees. Join our team and enjoy great benefits, a fun work environment, and the opportunity to be part of a company that cares!
Geringhoff is a forward-thinking, fast paced company within the agricultural industry that is looking to hire a full-time Social Media & Video Coordinator with strong knowledge and understanding of the digital media landscape, including various social media platforms. The individual hired for this position will need strong critical thinking skills in order to integrate into our vibrant and passionate team, who are very excited to collaborate with an individual seeking to gain extensive online and video experience.
Job Brief:
As the Social Media & Video Coordinator, we expect you to be up-to-date with the latest digital technologies, cameras, drones, and social media trends with a drive to continue learning the ever-evolving platforms and technologies. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our photography, videography and editing, drone work, and social media presence ensuring high levels of customer engagement and web traffic, and manage our company image in a cohesive way to achieve our marketing goals.
Job Type: Full-time | Monday through Friday
Location: USA | St. Cloud, MN
Geringhoff Offers Great Benefits
- Competitive pay and benefits
- Fun, family-oriented work environment
- Medical, dental, and vision plan options with HSA/Employer contributions
- 401k retirement plan with company match
- Short-term disability
- Life insurance and Voluntary Life insurance
- Paid time off
- 9 paid holidays
- Bonus earning potential
Career Development Opportunities
- Practical experience with digital and social media campaigns both on the job and in the field
- On the job and in the field experience with video production and editing
- Shadowing, mentoring, and training opportunities with experienced, knowledgeable professionals
- Opportunity to participate in networking events and company meetings
Required Education and Experience
- Bachelor’s Degree in Marketing or Social Media Marketing (preferred)
- Proven, hands on experience in social media and content management
- Solid knowledge of SEO, keyword research, and Google Analytics
- Background in shooting video or as a video editor with experience in producing and packaging video content that captures and engages
- Experience with piloting drones a plus
Travel Requirement
- Must be willing and able to travel for this position
- During the busy season (approximately June-November) this position will be required to travel an average of 1-2 weeks per month
- May also be asked to travel for additional video/photoshoots and industry yearly events
- Note: any required travel will be company paid and include pre-determined daily per diems for meals
Primary Responsibilities
- Design and implement social media strategy to align with business goals - including:
- Setting specific objectives for social media accounts tailored to their platform
- Monitoring and reporting on social media traffic and key analytics
- Monitoring competitors and generating comparison reports
- Managing monthly social media spend budget and reporting on ROI
- Create, edit, publish, and share engaging content daily (original text, imagery, videos, etc.)
- Communicate with followers, respond to queries quickly, connect leads to appropriate department heads, and monitor customer reviews
- Oversee social media account designs and implement new features to develop brand awareness and increase audience reach
- Perform research on current benchmark trends and audience preferences
- Create and edit videos for internal use, social media channels, YouTube, and more
- Record, edit, and encode audio and video files
- Perform media edits based on feedback
- Collaborate with internal teams including Marketing, Sales, and Product Support to
- Ensure accuracy of information in social media posts, videos, etc.
- Outline, schedule, and execute long-term projects
- Stay up-to-date with current technologies and trends in social media, videography, design, and applications
- Travel to farms to get in the field action shots to create compelling videos and testimonials of our products to be used for social media, website applications, and other marketing efforts
- Travel to tradeshows and industry events as needed
- Perform other duties and assist in other areas as needed
Knowledge, Skills, and Abilities
- Must have or be willing to attain a drone pilot’s license
- Working knowledge of Adobe design and video editing programs - including but not limited to:
- Photoshop, Premiere Pro, Media Encoder, Audition, After Effects, and Lightroom
- Knowledge of online marketing channels
- Excellent copywriting and communication skills
- Ability to deliver creative content (text, image, and video)
- Familiarity with web design a plus
- Analytical and multitasking skills
- Must be a team player willing to work cross-departmentally
- Ability to work well under pressure of deadlines and changing project needs
- Must be extremely organized, hard-working, and quality focused
- Willing to grow, learn, and develop video and editing skills
